BEHIND THE SCENES 15
Finding the right retailers to stock GORAL shoes is something we've put a lot of time and effort into, finding partners who's audience is right for our products and will understand why the quality and craftsmanship that goes into each pair matters is key in making sure our name gets in front of the right people.
The Rake is a paragon of classic menswear when it comes to both publications and online retailers, so when they reached out to express interest in our latest collection in July we were more than happy to show them what we'd been working on.
Through these conversations we were able to show them how we'd put time and effort into bringing the craftsmanship of our trainers inline with that found in luxury shoes and boots. They also expressed interest in our blake stitch process and resoling service. The opportunity to offer a more sustainable option to their customers who are looking to avoid fast fashion and wasteful products was a big selling point.
The resulting partnership sees GORAL products hosted on The Rake's website to be made to order and dropshipped direct from our workshop to their customers, helping our brand reach a wider audience and show more people what makes our products so unique.