Behind the Scenes 3 - Adding a touch of steel to our Sheffield made trainers

BEHIND THE SCENES 3

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With our latest collection we introduced some new branding components to our trainers. A new branded sole, yellow insole and a steel logo inside a window on the heel tab. 

The addition of the metal branding is a nod to the city we craft our shoes in, it's rich industrious history and it's global reputation for steel manufacturing. Sheffield serves as an inspiration for the work we do at GORAL so it felt fitting to recognise that in every pair of trainers that leave the workshop. A small detail but an important one.