We always go one step further, continuous improvement over the last 80 years resulted in only the best components being used in our shoes. This goes from 30’ thread on the tongue row, to the upper material and inter components which aren’t visible with your eyes. All these play a key part to the comfortability which you will see after only few weeks.
This is what makes our trainers stand out from the crowd, there are no cut corners in our production process.
The other good thing is, most of these components are sourced locally supporting the British industry, from Charles F Steads renowned tannery in Leeds to FSC certified packaging in Northampton.
By working with tanneries in Europe (Spain, Portugal, Italy) and the UK (Leeds, Yeovil) we reduce the amount of travel time involved in each pair of shoes. We also source our shoe boxes and packaging from Northampton for the same reason.