Sneaker Care 101 - How to keep them in top condition

A great pair of sneakers can elevate any outfit, but keeping them looking and performing their best takes a little care. Different materials require different approaches, so whether you’re wearing nappa leather, Horween Chromexcel, Shell Cordovan or suede, here’s a guide to keeping your sneakers in the best shape.

Nappa leather

Nappa leather is prized for its buttery softness and fine grain, but it’s delicate and prone to scuffs.

Care tips:

• Wipe clean with a soft, damp cloth after each wear to remove dirt and dust
• Use a neutral or matching leather cream sparingly to maintain suppleness
• Avoid harsh chemicals or soaking, as this can damage the fine leather
• Store in a cool, dry place with shoe trees to help maintain shape

Horween Chromexcel leather

Chromexcel leather is durable, develops a beautiful patina, and responds wonderfully to care.

Care tips:

• Brush off dirt and dust with a soft brush
• Apply a mink oil every few months to rehydrate and deepen the colour
• Condition occasionally to preserve the natural oils in the leather
• Don’t over-clean - the leather’s charm comes from its worn-in character over time
• Avoid direct heat when drying if they get wet, let them air-dry naturally

Horween Shell Cordovan leather

Luxurious, durable, and naturally lustrous, Shell Cordovan develops a rich patina that tells the story of wear.

Care tips:

• Use a soft, dry cloth to remove dust and dirt
• A little leather cream or wax goes a long way
• Gently brush or cloth for natural lustre
• Keep shoes dry and away from direct heat
• Use cedar shoe trees and a dust bag or box
• Let natural creases and colour changes tell the story

Deerskin

Supremely soft, flexible, and durable, deerskin leather molds to your foot over time for a truly comfortable fit.

Care tips:

• Use a soft, dry cloth to remove dust and dirt
• Apply a small amount of leather cream to maintain suppleness
• Keep shoes dry and away from direct heat sources
• Use a soft cloth or brush to restore natural sheen
• Use shoe trees and keep in a cool, dry place

Suede

Suede sneakers offer a luxe, textured look but require careful handling.

Care tips:

• Brush regularly with a suede brush to lift the nap and remove dust
• Use a suede eraser or block for stubborn marks or scuffs
• Protect with a dedicated suede spray to repel water and stains
• Avoid wearing in heavy rain or snow, moisture can permanently stain the surface

Canvas

Lightweight, breathable, and versatile, canvas shoes are easy to maintain and perfect for everyday wear.

Care tips:

• Use a damp cloth or soft brush to remove dirt
• Gentle hand washing keeps colours fresh
• Never use direct heat; let shoes dry naturally
• Consider a fabric protector spray to guard against stains
• Keep in a cool, dry place when not in use

General sneaker care tips

• Rotate your shoes: Wearing the same pair every day can accelerate wear
• Use shoe trees: They maintain shape and prevent creasing
• Keep soles clean: Wipe down with a damp cloth or soft brush to remove dirt
• Store properly: Avoid damp or direct sunlight, which can warp or fade materials

Taking care of your sneakers isn’t just about keeping them looking fresh, it’s about protecting your investment. With a little attention, your nappa, Chromexcel, Shell Cordovan, or suede sneakers will stay sleek and perform beautifully for years to come.